We are excited to announce that AppOnboard has been named a “Best Advertising & UA” finalist at Pocket Gamer’s 2018 Mobile Games Awards, which will be held on the second night of Pocket Gamer Connects London.

We send our congratulations to and are honored to be amongst all the other finalists, including some of the biggest names in mobile. It will definitely be an exciting night!

When we started AppOnboard earlier this year, we set on a mission to help developers make their products better. We created a technology and platform that powers Full-Fidelity Demos, allowing users to instantly experience an app or game (including 3D) in the highest quality possible before downloading. We consider these demos the new class of playable ads, as they are not HTML5 recreations nor do they involve app streaming. Since launch, we have worked with leading mobile gaming companies to empower app testing and user acquisition, driving not only high-quality installs but powerful insights for product teams.

One of the main reasons we are excited to be nominated is that it is validation to our differentiated approach to mobile app discovery. In addition to providing high-quality installs to our clients, we also provide insights that help developers make their apps and games better through our patent-pending Chronological Heat Maps. These Heat Maps allow our clients to play back aggregated user touch data and analyze interactions made during the demos, providing never-before-seen visual contest and product insights. For example, these Heat Maps have helped identify parts of the onboarding tutorial experience with too much friction and visualize which characters and content pieces are the most popular. It is examples like this that make the hard work here at AppOnboard worth it, as we are delivering on the promise we made to developers when launching the company.

We look forward to attending the Mobile Games Awards BAFTA 195 Piccadilly venue in London on January 23rd. Special thank you to all the customers and partners who voted for us! We look forward to continue working with you to innovate the mobile space in 2018 and beyond.

To read the Pocket Gamer article announcing all the official Mobile Games Awards categories and finalists, click here.

To check out the official Mobile Games Awards website, click here.