Each “Try Now” edition highlights a new instant app built for a top developer. Catch up on the rest here.


Kongregate is a leading mobile & PC game developer, publisher, web gaming portal, and creator of Kartridge, a new downloadable PC gaming platform. The company has been a partner of AppOnboard Platform for several years across various initiatives, so when it needed help creating its Google Play Instant apps, it was natural to turn to AppOnboard Studio.

Kongregate was excited about the Google Play Instant program because it gives consumers a way to preview app gameplay and experience/learn how to play the game before the download. The goal of the “Try Now” feature was to stay on top of Google Play Store changes and leverage the new channel to drive new, qualified users to their portfolio of games.

AppOnboard Studio, a new #nocode toolset that enables the creation of interactive experiences (e.g. instant apps, playable ads, prototype apps & games), proved to be a crucial tool in the development and creation of Kongregate’s instant apps for its hit game, Adventure Capitalist (over 3 million monthly active users! According to Apptopia).

“By leveraging AppOnboard Studio, we are able to participate in the Google Play Instant Program for our key apps without placing the burden on our development teams to create the ‘Try Now’ experiences,” said Jeff Gurian, VP, Marketing & Ad Monetization at Kongregate. “This allows our developers to stay focused on new game features and upcoming titles, while allowing us to take advantage of the visibility and new users instant apps can generate.”

Check out the Adventure Capitalist instant app below:

What We Love About the Unit:

  • Free play unit that allows the user to choose what to do and to interact at any speed they would like
  • Teaches the user how to play the game and allows them to purchase multiple types of Businesses (e.g. Lemonade Stand, Newspaper Delivery, Car Wash, Pizza Delivery, Bank, Oil Company) to try and become a Millionaire before the 30-second timer ends
  • Multiple outcomes (“You Won!” vs. “So close! Keep trying?”) promotes replaying of the unit


Since launching the latest version of its instant app, Kongregate has experienced instant app starts in the 80th percentile of all instant apps (powered by AppOnboard). In addition to the pure amount of users trying Adventure Capitalist before installing, the users are also tapping to install at a rate 30% higher than the average for instant apps.

Try This Week’s App Store Demo For Yourself:

If you are viewing this on your Android device, TAP HERE to check out the “Try Now” experience (App Store Demo) yourself on the Google Play Store! Make sure you have opted-in to Instant Apps in your Google settings. Please Note: If you are using Samsung Browser or Firefox, you may need to go to the Google Play Store directly to access the “Try Now” button.

To sign up for the AppOnboard Studio Early Access Program, click here.