Mark Panelo, Senior Director of Global Business Development & Operations at Kabam, discusses how AppOnboard Studio helped Kabam create and launch its instant app for MARVEL Contest of Champions.
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Vanessa Rouhani, Vice President Publishing at Jam City, highlights how the LA-based mobile game developer used AppOnboard Studio to create instant apps and go-to-market faster.
AppOnboard Studio was highlighted by Google onstage at #GDC19. Instant apps and app demos can work for all types of apps and games. Check out the video here!
AppOnboard Studio, a new #nocode toolset that enables the creation of interactive experiences (e.g. instant apps, playable ads, prototype apps & games), proved to be a crucial tool in the development and creation of Kongregate’s instant apps for its hit game, Adventure Capitalist (over 3 million monthly active users! According to Apptopia).
At the end of last month, MARVEL Strike Force, a hit Mobile Squad Based Superhero game from FoxNext, partnered with AppOnboard to enable its “Try Now” button on the Google Play Store. The game has been successful in monetizing its users and recently reached #1 on the Top Grossing chart on Google Play.
Last October, indie game studio, Superheart Studios, released its first game, Ocean Reef Life, on iOS. Now (almost a year after launching on iOS), Superheart Studios is keen on measuring user interest for the game amongst Android users to determine if it should create an Android version of the game. The studio is leveraging Google Play Instant and AppOnboard’s App Store Demos to do so!
When Google announced its Google Play Instant program as a “faster way to try apps and games,” Mammoth Media viewed it as a way to further bring its user-first experience to its app store optimization efforts. The startup contacted AppOnboard to help enable Yarn’s “Try Now” button on the Google Play Store through AppOnboard’s new product, App Store Demos.
When the Game Insight team heard about Google Play Instant, they were eager to take advantage, allowing potential new users to try Guns of Boom instantly upon landing on the Google Play Store. The company is now leveraging AppOnboard’s App Store Demos to enable its 3D Instant App experience and Google Play Store “Try Now” button.
Earlier this year, Huuuge Games began to leverage AppOnboard’s Full-Fidelity Demos to acquire new users for its suite of casino & slot titles. When Google announced it would be expanding its Google Play Instant program to all Android developers in May, Huuuge took immediate notice and expressed interest in expanding its partnership with AppOnboard to quickly enable its “Try Now” buttons on the Google Play Store via App Store Demos.
When considering ways to get new potential gamers engrossed in these storylines, Wooga recognized the Google Play Instant program as a new, innovative, interesting way to explore and contacted AppOnboard to help get to market faster with a Google Play Instant app.
