Last September, we highlighted indie developer (Superheart Studios) on Try Now Tuesday for driving over 10,000 daily pre-registrations on Google Play upon launch. The studio was one of the first to leverage the Google Play Instant program and AppOnboard’s App Store Demos to measure user interest for a game (Ocean Reef Life) before actually building the full version!
At the end of last month, MARVEL Strike Force, a hit Mobile Squad Based Superhero game from FoxNext, partnered with AppOnboard to enable its “Try Now” button on the Google Play Store. The game has been successful in monetizing its users and recently reached #1 on the Top Grossing chart on Google Play.
Last October, indie game studio, Superheart Studios, released its first game, Ocean Reef Life, on iOS. Now (almost a year after launching on iOS), Superheart Studios is keen on measuring user interest for the game amongst Android users to determine if it should create an Android version of the game. The studio is leveraging Google Play Instant and AppOnboard’s App Store Demos to do so!
When Google announced its Google Play Instant program as a “faster way to try apps and games,” Mammoth Media viewed it as a way to further bring its user-first experience to its app store optimization efforts. The startup contacted AppOnboard to help enable Yarn’s “Try Now” button on the Google Play Store through AppOnboard’s new product, App Store Demos.
When the Game Insight team heard about Google Play Instant, they were eager to take advantage, allowing potential new users to try Guns of Boom instantly upon landing on the Google Play Store. The company is now leveraging AppOnboard’s App Store Demos to enable its 3D Instant App experience and Google Play Store “Try Now” button.
Earlier this year, Huuuge Games began to leverage AppOnboard’s Full-Fidelity Demos to acquire new users for its suite of casino & slot titles. When Google announced it would be expanding its Google Play Instant program to all Android developers in May, Huuuge took immediate notice and expressed interest in expanding its partnership with AppOnboard to quickly enable its “Try Now” buttons on the Google Play Store via App Store Demos.
Together, Fumb Games and AppOnboard, worked to create a second version of a Google Play Instant app that was shorter and focused more on quick interactions that unlocked special zombies. Not only did the instant app’s completion rate increase, but it saw a nearly 50% increase in install rate (+48%) when compared to the original version.
