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With the playable space heating up, there have been two main approaches when it comes to creating these interactive ad experiences: HTML5 playable ads and native demos. Both have their pros and cons, which are highlighted more in our latest blog post.
Playable ads have quickly become mobile’s fastest growing ad format. In fact, 69% of app developers said they’ve tested playables, compared to 33% this time last year (Source: Mobile Marketer). Earlier this year, Animoca Brands believed interactive ads would be a perfect way to monetize its popular Tower Defense game, Crazy Kings. The mobile game has amassed…
We are excited to announce that AppOnboard has been named a “Best Advertising & UA” finalist at Pocket Gamer’s 2018 Mobile Games Awards, which will be held on the second night of Pocket Gamer Connects London. We send our congratulations to and are honored to be amongst all the other finalists, including some of the biggest names in…
Our Head of Product, Sam Slesinger, discusses recent onboarding trends and recommends some better alternatives in our latest blog post.
We are excited that our Full-Fidelity Demos open new doors for app companies that go beyond user acquisition. In combination with our Chronological Heat Maps, they can be used to generate product insights, personalize onboarding experiences, and soft-launch new apps!
Recently, playables have become increasingly popular on mobile. Here’s a look at how they are created currently and how AppOnboard is changing the game.
