Last October, indie game studio, Superheart Studios, released its first game, Ocean Reef Life, on iOS. Now (almost a year after launching on iOS), Superheart Studios is keen on measuring user interest for the game amongst Android users to determine if it should create an Android version of the game. The studio is leveraging Google Play Instant and AppOnboard’s App Store Demos to do so!
When Google announced its Google Play Instant program as a “faster way to try apps and games,” Mammoth Media viewed it as a way to further bring its user-first experience to its app store optimization efforts. The startup contacted AppOnboard to help enable Yarn’s “Try Now” button on the Google Play Store through AppOnboard’s new product, App Store Demos.
When the Game Insight team heard about Google Play Instant, they were eager to take advantage, allowing potential new users to try Guns of Boom instantly upon landing on the Google Play Store. The company is now leveraging AppOnboard’s App Store Demos to enable its 3D Instant App experience and Google Play Store “Try Now” button.
Earlier this year, Huuuge Games began to leverage AppOnboard’s Full-Fidelity Demos to acquire new users for its suite of casino & slot titles. When Google announced it would be expanding its Google Play Instant program to all Android developers in May, Huuuge took immediate notice and expressed interest in expanding its partnership with AppOnboard to quickly enable its “Try Now” buttons on the Google Play Store via App Store Demos.
In August, AppOnboard collaborated with the Simple Habit team to convert their existing Full-Fidelity Demo to an App Store Demo. The Full-Fidelity Demo had already run across AppOnboard’s platform of apps and games, allowing Simple Habit to gain product insights and the opportunity to optimize its demo before uploading it to the Google Play Store.
Jam City approached AppOnboard to create an App Store Demo for its hit match-3 title, Cookie Jam Blast, which has garnered over 6 million downloads in the past year alone! Jam City was one of the first beta partners for Google Play Instant and was keen on enabling another “Try Now” button on the Google Play Store.
When considering ways to get new potential gamers engrossed in these storylines, Wooga recognized the Google Play Instant program as a new, innovative, interesting way to explore and contacted AppOnboard to help get to market faster with a Google Play Instant app.
Together, Fumb Games and AppOnboard, worked to create a second version of a Google Play Instant app that was shorter and focused more on quick interactions that unlocked special zombies. Not only did the instant app’s completion rate increase, but it saw a nearly 50% increase in install rate (+48%) when compared to the original version.
