In August, AppOnboard collaborated with the Simple Habit team to convert their existing Full-Fidelity Demo to an App Store Demo. The Full-Fidelity Demo had already run across AppOnboard’s platform of apps and games, allowing Simple Habit to gain product insights and the opportunity to optimize its demo before uploading it to the Google Play Store.
Jam City approached AppOnboard to create an App Store Demo for its hit match-3 title, Cookie Jam Blast, which has garnered over 6 million downloads in the past year alone! Jam City was one of the first beta partners for Google Play Instant and was keen on enabling another “Try Now” button on the Google Play Store.
When considering ways to get new potential gamers engrossed in these storylines, Wooga recognized the Google Play Instant program as a new, innovative, interesting way to explore and contacted AppOnboard to help get to market faster with a Google Play Instant app.
Together, Fumb Games and AppOnboard, worked to create a second version of a Google Play Instant app that was shorter and focused more on quick interactions that unlocked special zombies. Not only did the instant app’s completion rate increase, but it saw a nearly 50% increase in install rate (+48%) when compared to the original version.
