AppOnboard and Google collaborate with top game developers to bring AppOnboard demo technology directly to the Google Play store with Google Play Instant apps. Jam City, Scopely, Huuuge Games and Simple Habit are among the first app developers to launch the “Try Now” button on the Google Play store featuring AppOnboard technology to improve engagement, conversions, retention and lifetime value of users.
AppOnboard, a mobile app demo technology and analytics platform for developers, has announced the launch of App Store Demos, enabling users to demo apps and games directly on the Google Play store without a download, via Google Play Instant. “The revolutionary ‘Try Now’ button on Google Play transforms app discovery by removing the friction of installation,” said Jonathan Zweig, CEO of AppOnboard. “Our shared vision is that every app in the world would be demoed before downloaded. Initial results and adoption for App Store Demos have been tremendous and provide developers with much needed new tools to innovate app discovery, increase pre-registrations, optimize apps and games, and improve retention and monetization of users.”
“We’re excited to bring AppOnboard’s app demo technology and support to Google Play Instant to help improve app discovery for game developers and publishers like Jam City, Scopely, Huuuge Games and Simple Habit”, said Google’s Ben Frenkel.
AppOnboard App Store Demos have helped top global developers quickly get to market with Google Play Instant without having to commit months of valuable engineering resources to recreate their apps in a smaller, instant size. Recently, AppOnboard App Store Demos have even been used to drive pre-release engagement and pre-registration on Google Play for highly anticipated upcoming launches.
Jam City, was one of the first 10 developers to launch a Google Play Instant app in March 2018 with Panda Pop. “Recently, we were able to launch Cookie Jam Blast as a Google Play Instant app in a fraction of the time thanks to AppOnboard” said Vanessa Rouhani, VP Publishing at Jam City. “Using AppOnboard’s technology, we also found that Cookie Jam Blast Instant app users outperformed organic installs by over +29-32% across day 1 to 7 retention.” Scopely’s Looney Tunes: World of Mayhem is another example of a mobile game that has used the AppOnboard technology to power a Google Play Instant app and is one of the first uses for pre-registration. 2018 Google Play Award for Best Well-Being App, Simple Habit, recently launched its Instant app powered by AppOnboard’s App Store Demo. During the experience, users are able to select and listen to a meditation session to engage with the app’s award-winning UI/UX. Huuuge Games also leveraged App Store Demos to enable its Try Now button for its hit title, Billionaire Casino™ Slots 777.
“AppOnboard did an amazing job creating an App Store Demo that is a true representation of our app. With their full support, we were able to launch Google Play Instant App within a few hours,” said Gayoung Park, Growth Lead at Simple Habit.
“Offering a unique and distinctive Huuuge experience is the fundamental reason behind our growth and success. Demonstrating this experience to our potential new players has been a challenge, but now with Google Play Instant and working together with AppOnboard we are taking things to a whole new level. AppOnboard’s technology recreates our game authentically while being incredibly fast to market, and we are very excited to continue building our partnership moving forward!” said Anton Gauffin, CEO at Huuuge Games.
App Store Demos leverage AppOnboard’s playable demo engine, optimized creative, and user behavior analytics which have previously only been available to partners on the AppOnboard advertising network. App Store Demos save developers precious time and resources by allowing for a fast to market instant app launch as well as continued creative iteration and optimization. AppOnboard also leverages its patent-pending heat map technology to provide aggregated touch feedback on how users are engaging with the App Store Demos, leading to insights and optimizations for developers.
“At AppOnboard, we’ve spent the last two years building a technology platform to create, display, and optimize the highest quality app demos. We couldn’t be more excited to now bring these to the Google Play store through our support for Google Play Instant and collaborations with top grossing mobile developers” said Bryan Buskas, COO AppOnboard. “For a limited time, we’re also offering an initial 30-day free trial of App Store Demos to any new app developer looking to build and launch a Google Play Instant app on Google Play.”
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